Lawrence Grossberg states that the concept of difference, “entails a sustained critique of any assumption of such guaranteed and necessary relationships” (p.39). This poststructuralist theory is very common within popular culture and television.
The first thing I thought of when reading this was the political commercials that run during campaign times. It seems like most of the commercials talk badly about other candidates, rather than promote the good qualities of their own campaign. This negative advertising is so common that people make fun of it.
The most famous recent example is perhaps the one of Liberal Party leader Stephane Dion, shown looking confused while a quote plays that says, “Do you know how hard it is to make priorities?”. Now, that is not something that politicians should really be saying. If they make a mistake, the opposition sees it as a great chance to run a negative ad.
Politics is very pop culture related nowadays because of this negative advertising. With the media and cameras everywhere, politicians have to realize that anything they say can and may be used against them in their campaign. Image is so important nowadays, especially in politics. This is true all over the world, now that political advertising has become so prevalent in today’s society.
This is just one element of the dirty side of politics, but it is an element that is very influencial. People are becoming more critical, and hopefully a time comes when politicians realize that the public needs more than negative information about the opposition to vote for a specific party.